Alex Medina was a popular Hispanic star who was seen in many part of the country and known for a style mixing power moves with sensational flying antics uncharacteristic of someone of his build. A flying body block, for example, was a key action in his arsenal.
Sadly, Medina's career did not last as long as it should have due to heart trouble. A heart attack ended his life at a relativity young age.
During the 1960s, Medina was a beloved figure in Arizona, facing Mark Starr, Juan Sebastian, Jim Osborne and others in the area at the time.
In 1965, he had a bitter feud with Don Arnold and a set of Phoenix matches that usually saw the hated villain pulling some form of cheap move to win just when he seemed to be going down to defeat. One of Arnold's favorite stunts was to pull a roll of pennies from somewhere or another and smash Medina with them when the ref was distracted, knocking him out for a controversial win.
Once Medina finally gained revenge on Arnold, there was another prime villain waiting in the wings to enter into a feud with him. Thus came Don Kent, where the same process started all over again. The two met in a number of brawls that saw one or both men bleeding.
Again, Medina was a star who died too soon.