Cowboys have always been big in Arizona. Cowboy Bob Ellis, Cowboy Carlson, Cowboy Bob Yuma, Cowboy Claw, Crazy Cowboy and Cowboy Frankie Lane were some of them. Though a major star in other parts of the country, Cowboy Bill Watts had only a handful of appearances in Arizona.
Watts only had a couple of Arizona shots when Roy Shire made his ill-fated attempt to run Phoenix in the 1960s.
Watts came back as the booker for WCW behind the scenes, when this office ran in Phoenix and Tucson, where his expertise showed, but he was seldom in front of the public.
Now retired from wrestling, ways still attends old timer reunions and has become a born again Christian, even writing a book, The Cowboy & The Cross.